Social media campaign, photo and video, content creation...

The task in this project was to rebrand a “dollar store” like brand. the project ran through different phases such as brand discovery, competition analysis, SWOT analysis, and brand identity crafting,  among others to finally have a compelling and eye-catching brand.

The purpose of this project was to rebrand a Dollar Store, we had to find a way to make the brand more appealing and he had full creative freedom in this aspect. What I decided to do was portray the brand through a different lens, where the brand seemed more expensive than it actually is, I had to come up with the brand’s personality and. essence wich you can dive into more deeply in the images below.

I drew inspiration from the 70s and retro aesthetics and other Asian stores that have really clean and eye-catching branding and at the same time low price points. This helped me establish the color palette and font I wanted to use for the whole brand image. I came up with the slogan “Get way more, for way less” and the new name of the brand “Halcyon” signifies happiness, which is how I wanted the brand to feel like.

From there, with the name in mind, I came up with the logo, I went through a discovery phase of trial and error and finally landed on the final version and a variation. I finally put all of that work in mockups to exemplify how the brand would look like in action and real life, in different types of products and print elements.