In partnership with Cristal Joyas, Distroller reimagined the iconic Virgin of Guadalupe through the beloved 'Virgencita Plis' legend, a symbol cherished by generations of followers. We selected Mother's Day as the ideal occasion to launch this jewelry collection, aiming to reconnect with the diverse generations that Distroller has touched over the years. The collaboration between 'Virgencita Plis' and Cristal Joyas presented the perfect gift, celebrating and honoring the special bond between mothers, daughters, and friends with a thoughtful and meaningful gesture.

For this project, our task was to develop a strategic communication and publicity campaign to effectively introduce the existing products to the market. The target audience was adult women, and we identified Mother's Day as the ideal launch period, positioning the product as the perfect gift. Working with the brand Distroller, known for its playful and vibrant aesthetic, we adapted its signature style to appeal to a more mature demographic while maintaining its core identity. Our responsibilities included planning the campaign, executing a professional photoshoot, and producing visual content for social media and web platforms, ensuring cohesive brand alignment throughout.