Social media campaign, photo and video, content creation..

In collaboration with Cristal Joyas house, Distroller takes up the conceptualization and interpretation of the Virgin of Guadalupe through the legend of "Virgencita Plis," which has accompanied generations of followers. We chose this Mother's Day as a very emotional moment to launch this jewelry collection that seeks to reconnect with all the generations that Distroller has accompanied throughout its life. Virgencita Plis in collaboration with Cristal Joyas is an ideal gift for those who wish to give a detail that pampers and exalts the value of being a mother, daughter, or friend.

For this project, we were given the product and from there, with my team, we had to figure out a good way to promote it through different methods. We were in charge of planning a communication and publicity campaign that was adequate for our target audience, which in this case we decided would be adult women. We decided to launch this product around mothers day since it would be the perfect gift for our target audience. Our brand usually has a very colorful theme and branding to it but, for this project, we decided to tone that down and make it feel a bit more serious, while still keeping the brands essence present. We planned a photoshoot for the. product, and edited the material for it to be posted on social media and web.