Distroller, in collaboration with Krispy Kreme, introduced a playful line of doughnuts called 'Miguis' or 'friends,' featuring three unique characters—Algodona, Belladona, and Maridona—each with distinct presentations and flavors like cotton candy and bubblegum. Our task was to develop an advertising campaign that would engage customers and highlight the fun, whimsical nature of this collaboration.

This project is part of Distroller’s expanding portfolio of licensed partnerships across various sectors, designed to enhance brand experiences and promote its core values, including the celebration of Mexican culture, good humor, and inclusion. Alongside the 'Miguis' donut line, Distroller launched a special edition Chamoy doll, dressed in Krispy Kreme's uniform, along with novelty items such as 'portadonas' (donut holders) and Distroller-branded portfolios.

As the person in charge of the photoshoot and content creation for web and social media, I oversaw the visual direction of the campaign. My team and I planned and executed a comprehensive communication strategy, ensuring the campaign resonated with the target audience through engaging social media and web content.