Social media campaign, photo and video, content creation..

Distroller, in collaboration with Krispy Kreme, launched a line of donuts called "Miguis" or "friends". For this collaboration, we had to create an advertising campaign so that customers could enjoy Algodona, Belladona, and Maridona, the three donut characters characterized by their original presentations and flavors such as cotton candy and bubblegum.

This collaboration adds to the portfolio of licenses that Distroller has undertaken with brands from different sectors, with the aim of maximizing the experience and values promoted through its products, such as celebrating Mexican culture, good humor, and inclusion.

With the "Miguis" donut line, Distroller also presents a special edition of the Chamoy doll, dressed in Krispy Kreme's official uniform. and other novelties such as "portadonas" (donut holders) and Distroller portfolios. For this project, we were given the product and from there, with my team, we had to figure out a good way to promote it through different methods. We were in charge of planning and executing a communication and publicity campaign that was adequate for our target audience, it included social media and web content as well as communication strategy.